Community Based Marketing for Noxious Weed Control in Snowy River Shire Council

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A Scholarship is available for an Honours or Masters Student to analyse the effectiveness of Community Based Social Marketing (CBSM) in the rural context of noxious weed control in Snowy River Shire.  Noxious Weeds are an intractable environmental, social and economic problem in Australia due to multiple landholder values, disparate legal enforcement over different land tenures and local control areas. 

The current education strategy of simply providing information is failing to increase landholder engagement with controlling noxious weeds.  The DPI has shown significant interest in CBSM as a methodology to change landholder behavior. CBSM has been used with success for urban sustainability issues but has had limited use in rural contexts. 

The HDR student would be engaged with the development and execution of a project to assess the effectiveness of CBSM in this rural context. The project is a partnership between Snowy River Shire Council's Vegetation Management Unit and the Fenner School at ANU.

For more information contact Dr Viveka Turnbull Hocking -

Updated:  25 June 2018/Responsible Officer:  Director Fenner School/Page Contact:  Webmaster Fenner School